For this project, we were tasked with creating a company and brand, along with UI/UX designs. "reservoir" is a company that goes by the motto “Reserve and Conserve”. We want our customers to know their money is protected in our reservoir. We help you budget your expenses and align them with the goals you set, whether they are small-term or long-term. Our team of financiers and accountants are available for appointments to guide you in the direction of efficient savings. We also have specialists in debt and investing, allowing your money to grow on its own while you catch up. Our company believes everyone deserves a chance to build their finances in a safe way and place.
Key Elements
Logo Design: Clean and modern, aiming towards a minimalist aesthetic, which aligns with the app's focus on simplicity and functionality.
Typography & Color Palette: This style conveys clarity, readability, and a contemporary feel, aligning with the app's tech-forward identity.
Graphic Elements: Custom pig as the logo, this signifies the financial aspect of the brand.
Brand Strategy: Reservoir aims to be seen as a reliable financial partner, offering intuitive tools for budgeting. Emphasis on easy navigation and personalized experiences through color-based filtering.
Application: Designed as a mobile app, along with mobile and Google ads to showcase advertisements.
